Young people tend to prefer lighter moisturizing products than older generations. This is because the younger the skin, the greater is its capacity to retain water, and the more sebum it produces.
Humectants (moisture loving chemicals) protect the skin from dryness, provides moisture, add resiliency, and help the skin look young and healthy. The humectants can restore dry skin at a proper moisture level. The humectants can prevent from further dehydration by retarding the escape of water from surface tissues and restoring the moisture level in deeper tissues.
You can select the humectants that best suits your needs for use in various kinds of skin care and hair care products.